Privacy Policy

Ayofa Essentials (“Ayofa Essentials,“ “we,” “us,” or “our”) respects the privacy rights of online visitors to its network of websites and services (the “Ayofa Essentials”), and is committed to providing you with a secure online environment. We have created this Privacy Policy (“Privacy Policy”) to let you know how we collect, store, and use the information you provide us online. This Privacy Policy covers websites in the Ayofa Essentials website including Please read it carefully. This Privacy Policy will also instruct you on how you can verify the accuracy, and control certain uses, of the information you provide to us on the Ayofa Essentials website. By accessing the Ayofa Essentials website, you agree to be bound by the Privacy Policy.
This Privacy Policy may be updated from time to time. Accordingly, you should check the date of this Policy (which appears at the bottom of this Policy) and review any changes since the last version. If at any time you do not agree to the terms of this Privacy Policy, please do not use the Ayofa Essentials website. Your continued use of the Ayofa Essentials website constitutes your agreement to this Privacy Policy. Please remember that this Privacy Policy applies only to information collected by the Ayofa Essentials website. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., message board, blog, etc.) or for the privacy practices of websites that are operated or owned by third parties. You agree that by providing us with your personal information, your personal information may be subject to access requests from, and may be disclosed to, governments, courts or law enforcement in Ghana. in complying with Ghanaian laws, regulations and court orders.

We collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable Information
Personally identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”).
When you visit the Ayofa Essentials website, you may be asked to provide certain Personally Identifiable Information about yourself on a voluntary basis such as when you: (i) register with us, (ii) shop at Ayofa Essentials online store, (iii) participate in contests, events or promotions, (iv) sign up via e-mail for our newsletters or to communicate with us, or (v) fill out online surveys. The requested information may include personal information such as your name, e-mail address, telephone number, and home address. For some activities, we may also ask you to create a password and to provide demographic information such as your birth date, postcode, and hair type. If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. This allows us to tailor the notices we send you and the content we provide you according to your preferences and interests.
We want to reiterate that you do not have to provide us with any Personally Identifiable Information to visit the Ayofa Essentials website. However, if you choose to withhold requested information, you may not be able to use all of the capabilities in the Network, such as purchasing goods and services through Ayofa Essentials or posting a user blog or product review on the Network.
If you wish to register with on the Ayofa Essentials website, you may be asked to supply personal information such as your full name and e-mail address. We may also ask you to provide demographic information such as your birth date, the postcode and state in which you live, and information about your hair type. Ayofa Essentials uses such information to periodically contact you with product information news, special offers and relevant announcements (including service announcements) and to provide other exclusive benefits to those who register on the Network.
Ayofa Essentials Online Shop
Visitors purchasing goods and services through Ayofa Essentials will need to provide a valid debit/credit card number and expiration date or phone number(for mobile money payments), in addition to name, mailing address, phone number and e-mail address.
To participate in some of our contests, you may be asked to provide an e-mail address or user name, so that we can let you know if you won a prize. For other contests, we may request your name and home address in order to send you products or information by regular mail. All contests on the Ayofa Essentials website are administered by Ayofa Essentials unless offered by a sponsor in which case you give us your permission to share relevant information with that sponsor. In the same manner, if you opt-in to receive information regarding a promotion, you give us your permission to share your name, e-mail address, hair type, and location with the third party offering the promotion.
If you sign up for our email newsletter, we use your e-mail address to contact you regarding administrative notices, new product offerings and communications relevant to your use of the site. We will not send you promotions or announcements unless you give us permission to do so.
Product Reviews
If you wish to post a product review, you will need to register on the Ayofa Essentials website. During that process, you will be asked to supply personal information such as your full name and e-mail address as well as to select a user name. These are discussed further below under Public Forums.
Online Polls
We may offer online polls to interact with visitors to the Ayofa Essentials website. You do not need to be a registered user to submit a response to a poll. However, information collected through a poll is anonymous; we cannot identify who is submitting a response or tie it to other personally identifiable information a user may have provided us through another means.

Non-Personally Identifiable Information
Some of the information that we collect as described above cannot be used by itself to identify or contact you, such as demographic information (like age or gender) and hair type (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the Ayofa Essentials website and other websites linked to the Ayofa Essentials website, such as the domain name of the Web site from which you linked to the Network. Non-Personally Identifiable Information is used to help us understand who uses the Ayofa Essentials website and to improve and market the Sites.

Ayofa Essentials collects the personal information you provide on the Ayofa Essentials website. We use Personally Identifiable Information as described above. We also use your Personally Identifiable Information for our internal marketing and demographic studies, so we can constantly improve the products and services we provide you and can better meet your needs.
We use Non-Personally Identifiable Information to help administer the Ayofa Essentials website. Non-Personally Identifiable Information may also be used to provide information about the Ayofa Essentials website to potential business partners and other unaffiliated entities. In addition, the demographic information (for example, age and postcode) you provide us may be disclosed in aggregate to third parties. However, this aggregate demographic information cannot be used to personally identify you or your computer.
We specifically share Non-Personally Identifiable Information about your activity on the Ayofa Essentials website to Google Analytics for the purpose of tailoring, analyzing, and reporting on advertising you see. Google may use cookies, web beacons, and/or other technologies to tailor the ads you see on the Ayofa Essentials website. For more information about the Non-Personally Identifiable Information that is collected and used by Google, or to opt-out of Google use of this information, please see Google privacy policy at
As stated earlier, Non-Personally Identifiable Information does not identify you individually. However, when Non-Personally Identifiable Information and Personally Identifiable Information are combined, we refer to this as Personally Identifiable Information and the combined information will be treated by Ayofa Essentials as Personally Identifiable Information under this Agreement as long as it is so combined.

Ayofa Essentials shares Personally Identifiable Information as described above. From time to time, Ayofa Essentials may also employ and share users’ Personally Identifiable Information with entities who use it solely to provide support for the internal operations of the Ayofa Essentials website (for example, online product fulfillment, online registration and email services, or technical support). These entities will not use your personal information for any other purpose, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us.
We may disclose Personally Identifiable Information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, actual or alleged intellectual property infringement, or other activity that is illegal or may expose you or us to legal liability.
Except as specifically noted in this Policy, Ayofa Essentials does not sell, rent, or otherwise disclose Personally Identifiable Information collected from and about its users to third parties for promotional purposes. However, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Ayofa Essentials’s user information may be transferred to Ayofa Essentials’s successor or assign, if permitted by and done in accordance with applicable law.

Ayofa Essentials uses cookies and clear GIFs to enhance your experience at our Sites. These cookies and clear GIFs let us know how many people are coming to individual sites, how frequently, and how they are using the Sites, allowing us to make updates to content and improve navigation as appropriate.
Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting a particular site, how often they visit that site, what content they are most interested in, and how they prefer to shop for our products. For example, a cookie will allow us to remember certain things based on your Internet Protocol or “IP” address (an IP address is the string of numbers that identifies each sender or receiver of information that is sent across the Internet), such as your login information, the time and duration of your visits, how you navigated through our content and where you exited a particular site. To save you the time of re-entering your login information every time you come back to our Web sites, Ayofa Essentials may link information contained in a cookie to your email address. We do not use cookies to retrieve information from your computer that we did not originally send in a cookie.
Clear GIFs, sometimes called “Web bugs,” are file objects, usually a graphic image such as a transparent one pixel-by-one pixel GIF (Graphics Interchange Format, one of the two most common file formats for images on the Web), that are placed on a Web page or in an e-mail message to monitor user behavior. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value. This anonymous information is returned by the clear GIF to Ayofa Essentials and we use this information to accurately count visitors across the Ayofa Essentials website and understand how they navigate and use the Network. Ayofa Essentials does not combine information gathered through clear GIFs with your Personally Identifiable Information.

Other information passively collected by Ayofa Essentials is in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help Ayofa Essentials determine (among other things) how many and how often users have visited the Ayofa Essentials website, which pages they’ve visited, and other similar data. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.

To provide relevant information not found on the Ayofa Essentials website, to facilitate online shopping, and to allow you to interact with other Web sites on which you may have accounts (such as Facebook and other social media sites), Ayofa Essentials may provide links or embed third-party applications that allow login from our websites to third party websites. Ayofa Essentials will notify users when they are leaving the Ayofa Essentials website or otherwise indicate that you will be going to a third-party’s site. Your use of these websites or applications is subject to the third parties’ privacy policies, and we encourage you to read the third-party sites’ privacy policies before submitting personal or other information or using the applications.

If you do not want Ayofa Essentials to send you e-mail or otherwise contact you about our products or services, you can opt-out at the time of registration or at the time of information collection. If you are receiving e-mails and at a later date you choose to opt-out and have your name removed from Ayofa Essentials’ e-mailing list, you can do so by using the “unsubscribe” link included with a Ayofa Essentials e-mail.
Please note that “welcome” and service e-mail communications are not promotional in nature and, therefore, an opt-out is not provided. These are simply to notify the user of a service they recently signed up for or to notify the user of website issues.

From time to time you may be able to participate in certain activities on the Ayofa Essentials website, such as chat rooms or bulletin boards, which will allow you the opportunity to communicate with Ayofa Essentials or other users of the Ayofa Essentials website. Unless otherwise noted, these activities are generally accessible to all users of the Ayofa Essentials website and any information that you post or otherwise make available through these forums will be non-confidential and known to all other users. Accordingly, please exercise discretion when using these forums and when publishing any Personally Identifiable Information in these forums. You acknowledge and agree that Ayofa Essentials does not review, censor, or in any manner control the content of these forums and consequently, Ayofa Essentials has no liability or responsibility whatsoever for information made available through these forums and that you will be liable to Ayofa Essentials for any liability that we incur as a result of any statement made by you in these forums. Your use of these forums is also subject to Ayofa Essentials’ Terms of Use and to our Ground Rules.

Ayofa Essentials will only collect personal information to the extent deemed reasonably necessary to serve our legitimate business purposes, and we employ reasonable and current methods to ensure the security and integrity of any information you provide to us. Any information provided to Ayofa Essentials on the Ayofa Essentials website is housed in a secure datacenter, and sensitive information are secured using SSL encryption. Your account information and profile are password-protected. We do not collect any credit/debit card information since we use the services of third-party payment provider Payswitch. You may refer to the privacy policy of this payment provider before making any payment. We are not responsible for how Payswitch collects or utilize your personally identifiable information. We recommend that you do not divulge your password to anyone. Our personnel will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail. Remember to sign out of your account and close your browser window when you have finished your session. This is to help ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place where others may have access to it.
Whenever you voluntarily disclose personal information online – for example on message boards, through e-mail or in chat areas – that information can be collected and used by others.
No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personally Identifiable Information, we cannot guarantee its absolute security.

Ayofa Essentials is concerned about the safety of children when they use the Internet. However, the Ayofa Essentials website are neither directed nor targeted to children under 13 years old. Consistent with the Children’s Online Privacy Protection Act, Ayofa Essentials has no intention to knowingly collect any Personally Identifiable Information from individuals under the age of 13 years. If Ayofa Essentials learns that a child under the age of 13 years has provided Personally Identifiable Information to the Ayofa Essentials website without verifiable parental consent, Ayofa Essentials will use commercially reasonable efforts to delete such information from its databases. If you believe your child, who is under 13, has submitted Personally Identifiable Information to the Ayofa Essentials website, please contact us via one of the methods described on our Contact Us page. We strongly encourage parents to monitor their children’s use of the Web.

If you have registered with the Site, you may at any time review and update the contact information we have for you or inform us that you want us to remove your information from our database by either visiting the online profile section of one of our sites or contacting us by clicking here. Your account can be deleted or deactivated, but doing so will result in your not being able to access member services.

Ayofa Essentials welcomes your feedback, questions, comments and concerns regarding your use of the Ayofa Essentials website and any third-party websites linked to the Ayofa Essentials website. Inquiries regarding the Ayofa Essentials website may be made by contacting us via one of the methods described on our Contact Us page.
EU Citizens Only: Our Compliance with the General Data Protection Regulation We respect and safeguard the data privacy rights of all of our website visitors and customers. The European Union (“EU”) has enacted the General Data Protection Regulation (“GDPR”), which requires additional protections for the Personal Information of EU citizens. The definition of Personal Information for EU citizens is broader than the definition set forth in this Privacy Policy – it can also include IP addresses, responses to surveys, social media identifiers and photographs posted to social media. EU citizens also enjoy additional protections under the GDPR. For this reason, we have amended our Privacy Policy as it applies to EU citizens, effective May 25, 2018. Below we set forth how we are satisfying the GDPR requirements for our EU citizen users.
Rights of EU Citizens under GDPR
Under the GDPR, EU citizens have the right to request the following information from us:
• What Personal Information we hold about you, and for what purpose.
• Access to the Personal Information we hold about you.
• The right to correct Personal Information we hold about you.
• The right to withdraw consent for any use of your Personal Information by us.
• The right to object to any use of your Personal Information by us.
• The right to have your Personal Information deleted from our database.
• The right to ask for Personal Information to be transferred either back to you or to another data controller.
Any GDPR request must be made sending an email to
Transparency of Personal Information
We only share your Personal Information with our business partners for the lawful purpose of digital marketing, and we ensure any third parties receiving your Personal Information comply with the requirements of the GDPR. If you provide us with social media details, we may obtain publicly available information about you from these social media platforms. We will obtain consent from you for any uses of your Personal Information that fall outside the purpose described in this Privacy Policy. We do not collect sensitive information about you.
Retention of Personal Information
Your Personal Information will be retained by us for no longer than is necessary to fulfill the purpose for which it was collected, or as if required by law. When your Personal Information is deleted, it shall be deleted across all of our platforms and no longer shared with our business partners.